I'm Too Busy Episode 57: Samantha Foster Bergeron

Gen Z isn’t buying the old playbook. 🎯 Today, Samantha Foster Bergeron —founder of Uncover and creator of Face Value—reveals how brands can truly listen, learn, and build trust with the next generation. ✨ What you’ll learn:

The number one mistake brands make with Gen Z

How to design in-person experiences Gen Z actually wants

Why empathy beats assumptions in product and marketing

A simple framework to turn insights into 5–10 real initiatives

About Samantha: She’s partnered with icons like Sephora, Lululemon, and Amazon—and she’s on a mission to close the gap between brands and Gen Z.

Watch the episode here