Keratin Hair Treatment: Types, Who They’re For & The Real Pros + Cons

“Keratin shouldn’t force your hair into something it’s not — it should make your natural texture smoother, healthier, and easier to live with.” — Christina Flach

Keratin treatments have become one of the most requested solutions for achieving smoother, shinier, more manageable hair. But with so many formulas out there — from Brazilian Blowouts to express keratin to full straightening systems — it’s important to choose the right treatment for your hair type, lifestyle, and goals.

As a celebrity makeup artist working on-camera talent, athletes, TV hosts, and editorial shoots, I see every texture respond differently to keratin. When chosen correctly, keratin can be life-changing. When chosen incorrectly, it can flatten, dry, or overwhelm the hair.

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